OmniStill set off originally by experimenting with elements that could increase the impact of human interest photos. The aim of the concept was to create an "image with a story" where the story was told by an engaging image and the use of sound. With that in mind an advanced 3D sound model was engineered which was combined with the image. The artform was unveiled to the public at the photo exposition "The Sound of Silence" which was held in the Netherlands in February 2020. Since then it is further developed but always built on the original concept.
Buildup and engagement
OmniStill comprises a static image accompanied by a specially designed 3D hyperrealistic soundtrack. The sound elements as well as the music involved are implemented typically in a diegetic manner. The strong relation being created between the static image and the continuously developing immersive sound is the key driver behind the concept.
The sound, being of fine 3D quality, enhances the perception of reality in such an accurate way that "being there" appears extremely solid. Result is that the engagement with the image is heightened dramatically as the observer, inspired by the new information gradually builds up his own version of space and storytelling.
OmniStill works can be experienced exclusively on headphones. They can be presented in physical form (exposition, public space, printwork) or digitally (PC, tablet, smartphone and public space). Special attention is also given to accessibility in order to create the best possible experience for the visually impaired.
OmniStill applies to galleries, museums, photographers, graphic designers, illustrators, artistic painters as well as corporate businesses and advertising agencies.
Not all images are suitable for Omnistill processing. Nevertheless the range of choice remains quite generous from an engaging and expressive photo up to a master painting. "The Night-Watch"? Why not?